From 2010 to 2015, electronic music saw a surge in popularity, led by ‘progressive’ ‘electro’ and ‘trance’ coming together into what became known as ‘bigroom’ or simply ‘EDM’ by some (a wrong classification, as EDM stands for electronic dance music).
Throughout the last decade, electronic music has become part of popular culture. Going out – for most kids – means going to an electronic music show. This created a bustling live industry, creating massive festivals such as Ultra and Tomorrowland, which have become household names for the younger generations.
We think it’s because the genre evolved to accommodate the grandiosity of the events. Trance had been the most popular electronic genre throughout the late 90’s and 2000’s. It’s melodic and driving – but not hard and instantly gratifying enough for these large scale festivals. Fans just want to go wild at every successive drop, for which trance requires too much patience.
Bigroom, driven by big kicks and builds, predictable drops and simple melodies is the perfect genre for the live experience. But the traits that make it so fitting also make it superficial.
Fans today are moving on. The genre was first overtaken by melodic-, deep- and tropical-house in the more mainstream space and by dubstep in the underground. Those have now evolved into their “future” counterparts: future-bass, future house and future R&B.
After talking to you in the past about rising stars like Martin Garrix, Julian Jordan and Curbi, this time we want to focus on a new EDM star: Toni Costanzi. The young Italian artist was noticed and included in his team by the well-known Swiss producer EDX and his staff who, thanks to this choice, have signed another success from Beatport Top 100, which is not new for a label like Sirup. Music. We will see some good ones, we are sure!